African Cultural Film Festival to position Nollywood for global audience — Emem Isong

African Cultural Film Festival to position Nollywood for global audience — Emem Isong By JAMES KADIRI A filmmaker, Emem Isong- Misodi, has announced dates for the maiden edition of the African Cultural Film Festival. Isong, who also doubles as the director of the festival, stated that it was aimed at positioning the movie industry for the global audience. She said, “Too often, the rich tapestry of African culture is underrepresented or misrepresented in mainstream media and global narratives. This realisation was the spark for Affricuff. With the theme, ‘Thinking Local, Going Global’, we want to discuss how we, as filmmakers, can tell our rich local stories in a way that is appealing to a global audience , without losing our authenticity. This theme also signifies our commitment to bridging the gap between the global audience and African storytellers. “We believe that by amplifying the voices of African filmmakers and showcasing their extraordinary talents, we can foster a deeper appreciation for African culture, and promote a more accurate and nuanced understanding of this diverse continent. Affricuff is not just a film festival; it is a cultural exchange, and celebration of unity in diversity.”